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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Corporate pathos ： ウィキペディア英語版 Corporate pathos Corporate pathos is public relations jargon for the employment of emotional engagement techniques to help alter adverse public attitudes to a corporation.〔(Journal of Communication Management )〕〔(CIPR news )〕 In general, pathos refers to the use of an emotional appeal. The term "corporate pathos" describes the use of emotional arguments alongside rational explanations for organizations to convince audiences of their given position.〔('Corporate pathos': new approaches to quell hostile publics )〕 The corporate pathos technique is used by businesses facing a crisis and an angry public. ==References== 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Corporate pathos」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.